Effective Marketing Business Plan

In the Marketing Research it is very difficult to develop and deliver a quality product or service without carrying out at least basic research. Some people have a strong aversion to the word "research" because they believe that the word implies a set of very sophisticated techniques that only a highly trained staff can use. Some people also believe that too often research generates a lot of useless data that is in a lot of written reports that are rarely read, much less used in the real world. This is a big misunderstanding.

Chances are you already have at least some basic forms of marketing research. For example, you've heard (a research technique) for others to complain about not having enough of something - it should suggest what they need to deliver a product or service.

Marketing research has a variety of purposes and a variety of data collection methods can be used for each purpose. The data collection method used during your marketing research depends heavily on the particular information you are trying to understand. 

Using Marketing Research

The following paragraphs mention some of the main uses of marketing research. Useful methods for collecting data related to most of the items listed below.

1. Identify opportunities to serve different customer groups.

Check and understand the unmet needs of a particular group (or market) customers. What they say they want? What they say they need? Some of the data collection methods might be useful, for example, conducting focus groups, interviews with clients and investors, reading the newspaper and other publications of key library and listen to what customers say and observe what do. Later, you might even develop a preliminary version of their product or market pilot test to verify if the product is sold or not.

2. Examine the size of the market - How many people have an unmet need.

Identify various subgroups or marketing segmentation, in this global market, with each of their characteristics and preferences. Useful methods for data collection could be, for example, read about the demographic and social trends in publications of the library. You can even observe each group for a while to realize what they do, where to go and what they discussed. Consider interviewing a few members of each group. Finally, consider conducting a focus group or two in each group.

3. Determine the best methods to meet the unmet needs of target markets.

How can you develop a product with the features and benefits to meet this unmet need? How can you ensure you have the ability to continue to meet demand? This is where focus groups can be really useful. Conduct some focus groups, which asked about their preferences, unmet needs and how those needs can be met. Run your ideas past them. At the same time, I wonder what would need to use their services and willing to pay for them. this is important for Marketing research.