Effective Marketing Business Plan

In your Marketing Plan Template, these elements must be there. These elements will help you achieve your goals. You have to have written a business plan before starting your template.

Mission / Vision

Not to be confused with the mission of the company, this statement is what you would like to leave the Marketing plan Template. If it's a marketing plan for a single product, then this statement should indicate what your company expects from every product and plan to do so.

Objectives

The marketing objectives for the product, service or company should be described in this section. If a goal is to have 50,000 people aware of their new product, then this is something that should be included in its objectives. You can also include business goals in this section if they are directly affected by marketing. For example, if your goal is to make a million dollars in sales the first year, then this is a goal that is in direct contact with the marketing program.

Competitive environment

Here is where you need to outline the competitive landscape of your market. This includes any competitors if they are in direct or indirect competition.

Analysis of the situation

There are two effective marketing tools that can be used in an objective analysis of the situation. The SWOT and BCG Dot Matrix. (Please see the article on effective marketing tools for beginners if you are unsure about these two tools).

For an in depth SWOT analysis included both BCG and dot matrix analysis of the situation. These diagrams can compare their products to their competitors and help you determine the best method to win your share of the market.

Competitive Analysis

This section differs from a competitive environment, as described more fully how to effectively market will face competition. This section should describe the weaknesses of direct competition and how you will exploit these weaknesses to take market share. All this is important for your Marketing Plan Template.