Effective Marketing Business Plan

In the Web Marketing, one of the most powerful strategies to promote your business is to team up with other entrepreneurs, especially those who already have websites. You can probably learn a lot from their experiences, and there are all sorts of ways to work together for the benefit of all. For example:

• Link Exchange - In the web marketing every website can have a special page for links to other (non-competitive) firms, giving each business a chance to pick up new customers at no cost. These links should not be on the homepage, unless you want your visitors to click away the moment they arrive at your site.

• Change of coupons - every week or two, each business owner can send a special mailing to their list with coupons of all businesses. Each company has the opportunity to get some new business without spending a dime.

• Local Guide - if there is a guide to local businesses in your area, why not team up with some other business owners and create your own? You may be able to find a web designer to continue with his group, only for the exposure and the opportunity to sell their services to business owners individually. That could help promote the website in exchange for referrals or the right to sell ads on the site later.

Local Business Guide

If you are selling a product or service, business guides can be one of your best traffic generators. People are increasingly looking to these local directories of goods and services. Get your site listed in as many local guides and directories can be found. Some charge a list, but many are free, and just starting out and need to be on the list.

So be on the list for free, while you still can. Many companies still are not taking advantage of this great source of traffic, so the list could be unique in its category. I have heard more than once about consumers who patronized a business because it was the only list in its category. With this steps you can do a effective web marketing local.