Effective Marketing Business Plan

The two most common uses are for marketing research diagnostic analysis to understand the market and the company's current performance, and analysis of the opportunity to identify untapped opportunities for growth. Research interests include consumer market research, studies of the distribution, semantic extension, multidimensional scaling, intelligence studies, projections and conjoint analysis. Some of these are described below.

Semantics of scale: a simple classification of how consumers perceive the physical characteristics of a product, and what are the ideal values ​​of the attributes that I would. The semantic extension is not necessary, since consumers are consulted according to an ordinal ranking of average mathematics is not possible. For example, 8 is not necessarily twice as 4 on the ordinal ranking system. In addition, each person using the scale differently.

Multidimensional scaling (MDS) is concerned with the problems associated with the semantic extension of voting by consumers for pairwise comparisons between products or between a product and the ideal. The assumption is that while people are unable to report the attributes that drive their decisions, which may have the perception of similarities between the marks. However, MDS analysis indicate the relative importance of attributes.

The joint analysis follows the relative importance of attributes by presenting consumers with a set of features of two products and asking hypothetical product of your choice. This question is repeated in several sets of attribute values​​. The results allow us to predict which attributes are most important, the combination of attribute values ​​that is most preferred. From this information, the expected marketing research share of a given design can be estimated.

Multi-product allocation

The methods of allocating common resources are:

        Percentage of sales
        executive trial
        All you can afford
        match competitors
        Last year, on the basis of

Another method of calculation is called decision. Managers are four questions:

What would sales:

        no sales force
        half of the current efforts
        50% Effort
        a saturation level of effort.

From these answers, you can determine the parameters of the response function of the S curve and use linear programming techniques to determine the allocation of resources.

Decision algorithms that lead to extreme solutions, such as the allocation of most of the sales force for a product, leaving out other products often are not practical solutions. For mature products, increase sales, very little in terms of advertising costs. Of new products, however, there is a very positive correlation. consider this to an effective marketing research for your business.