Effective Marketing Business Plan

Is important to make an analysis using Marketing Strategies. Small business owners who worry about their sales and marketing capabilities could begin to see improvement, breaking the term "sales and marketing" discrete, manageable elements. It ends with a list that can be reviewed in order to prioritize areas for improvement - a list that will serve as a basis for effective marketing strategy.

Follows. I will use examples from a florist business at retail for some points. Using Marketing strategies.

1) markets. How much do you really know about their current markets and future market?. Why customers buy from you?. What can you offer to attract more customers?. How can you sell more than the most profitable customers?. If you add features or services, will people pay more for them or they will attract more customers?. Are there bulk markets, institutional, industrial or beyond the normal corporate sales is ignoring?.

Florist: Have you thought about selling regular weekly arrangements to area businesses, especially auto dealerships, law firms, real estate firms, etc. at a reduced price, but with a one-year contract for 50 repairs?

2) competition. Who are they and what are they after?. What is the general market trend and how you take it in terms of market share and profit position?. What really line up to the competition?. What alternatives exist for their products and the amount of threat?.

Florist: If your funeral business is slowing, which cultural trends ("no flowers" ads for example) are important here and how you can overcome them (such as sending flowers or a fruit basket to the house of the survivors , for example)?

3) DISTRIBUTION. How do you get your products / services to new profitable outlets? Are there opportunities unbranded? Can you package your products with someone else?

Florist: Can be associated with service providers for high school proms in the area (photographers, limo services) and offer a comprehensive package for young people? This could become a good sales channel for you.

4) THE SUPPLY CHAIN​​: You're at the mercy of the wholesalers for their raw materials or product components? How do you manage suppliers and achieve greater purchasing power over them? Can you simplify your products and reduce their supply needs? Can you buy in bulk and store them somewhere in a cost effective way? Can I buy some things cheaper prefabricated do it yourself (or vice versa)?

Florist: Use the Internet to locate a California-based growers of pink roses which will air cargo volume for you and an informal consortium of other florists in your area. You will get a greater variety in the standard market rate, compared to less availability and price manipulation during the holidays from local merchants. Be prepared for the friction of the same, however.

5) positions. Where do your products / services fall under the overall market? Is this really the position you want? Are you "all things to all people", or if they move more towards a high level position (charging a premium for a differentiated service), or a low-cost position (below the price others, but at a profit, due to high efficiency)? If you are really "middle", you should examine how well you are doing on a regular basis (with the help of a good accounting system).

Florist: Taking into account the output without growth, "traditional lines" such as flowers and move toward the church's fastest-growing lines, such as silk flowers for weddings? Does your shop to portray the position you want to be in?. All this inside of analysis of effective marketing strategies for small business.