Effective Marketing Business Plan

Guerilla Marketing. As evidence of primary research revealed, the Internet is worth the small and medium enterprises as a common communication channel in the marketing mix. The evidence in secondary research pointed out how the Internet can be used for purposes of marketing activities in different business organizations. The next section identifies, based on secondary research, what type of Internet principles can be applied more appropriately to the principles of guerilla marketing.

Internet versus traditional media

Internet as an online medium has a variety of features that traditional media such as outdoor billboards, is not able to provide. Some of them are:



However, several obvious limitations of online communication via the Internet must be published to objectively cover all relevant aspects influencing online communication potential of the guerilla marketing campaign. These limitations are identified as follows:



Using the principles of guerilla marketing in the Internet environment, according to the findings of secondary research opens the possibility of applying a great variety of tools, functions or processes in an efficient way to increase visitor interest and build the desire for more information should therefore lead to the purchase of a product or service by meeting the goals of the AIDA model of communication that was already discussed.

Internet as a platform used in different places by different devices in different situations, have common characteristics that enable marketing campaigns to create this type of guerrillas with the following tools of interaction.

When clicked, the touch, using a keyboard or mouse

• Receiving or sending sound.
• Send or receive video.
• Cooperation with other devices (mobile phones, PDA).
• Speaking to friends.
• commenting.
• classification.
• Reporting and others.

All the activities mentioned above can be used to create interaction between companies in the form of a website (or other online chanel) and customers. The changes in the Guerilla Marketing.