Effective Marketing Business Plan

Undifferentiated Marketing or Mass. Making Marketing Segmentation. Under this strategy, the seller tries to attract a large market with a unique marketing strategies. While this method offers advantages in terms of reduced development costs and production, as only one product is marketed, there are few markets in which all customers who seek the same benefits. While this approach was popular in the early days of marketing (eg, Ford Model-T), few companies now see this as a viable strategy.

Differentiated or Marketing Segmentation. Marketers choosing this strategy of trying to attract several smaller markets with a unique marketing strategies for each market. The basic concept is that large markets can be divided into several sub-markets and the organization chooses different marketing strategies to reach each sub-prime market is going. Most large consumer products companies follow this strategy, offering multiple products (eg, running shoes, basketball shoes) into a broader product category (eg, footwear).

Concentrated or niche marketing. This strategy combines segmentation and marketing communications using a unique marketing strategy to attract one or more very small markets. It is primarily used by small businesses that have identified small sub-segments of a larger segment that are not well served by large companies that follow a segmented marketing approach. In these situations, a smaller company can do very well marketing a single product to a target market in the strict sense.

Customize or micro-marketing. This marketing strategy ultimate goal attempt to lure potential customers with individualized marketing programs. For the segmentation of micro-marketing to be effective, the seller must, to some extent, allow customers to "build-your-own" products. This approach requires a broad technical capability for advertisers to reach individual customers, allowing customers to interact with the seller. The Internet has been the catalyst for this strategy of target marketing. As more companies learn to use the Internet micro-marketing is expected to thrive. Consider this steps to use good your Marketing Segmentation.